The Association & Our Mission

A Unique Mission

The American Association of Inside Sales Professionals (AA-ISP) is an international association dedicated exclusively to advancing the profession of Inside Sales. The association engages in research studies, organizational benchmarking and leadership round tables to better understand and analyze the trends, challenges, and key components of the growth and development of the Inside Sales industry. Our mission is to help inside sales representatives and leaders to leverage our information and resources through published content, local community chapters, national conferences, career development, and an Inside Sales accreditation program.

An Association Built on Results

Both AA-ISP founder and Chairman Bob Perkins and Co-Founder and CEO Larry Reeves have dedicated over 20 years to establishing, building, and improving professional inside sales organizations. The Association's principles have a combined 75 years of professional inside sales experience. It is this wealth of practical knowledge and passion for leading people which forms the bedrock of the Association. Deep within AA-ISP is a focus on the core belief that people, not process, is an inside organization's most valuable resource.