Meet Our Leadership Team

Bob Perkins

Founder & Chairman

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A nationally-recognized Inside Sales innovator, Bob Perkins has extensive executive experience building and leading highly successful inside sales organizations. During his career he has created unique Inside Sales systems and structures, including team selling models, compensation plans, rewards and recognition programs, performance management tools, and sales campaigns which have been adopted by many of the nation's largest companies. His 25 years Inside Sales experience includes positions as Vice President or Director with Unisys, Silicon Graphics, United Health Group and Merrill Corporation. Bob has benchmarked and worked with many of the country's major corporations to implement or improve their Inside Sales channels. A popular conference speaker, Bob has presented keynote addresses at industry forums and corporate sales conferences nationwide; he also maintains a video channel, Inside Sales Studio, that discusses trends and tactics specifically relevant to Inside Sales leaders and today’s digital transformation. His proven expertise with the interrelated aspects of leadership development, motivation, and sales strategy has made him one of the top Inside Sales authorities in the United States. Bob holds a Master of Science degree in education from Nazareth College, Rochester, New York.


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Larry Reeves

Co-Founder & CEO

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With over 30 years sales and marketing experience, Larry Reeves brings a multidimensional perspective to the AA-ISP executive team. He has managed virtually every aspect of the inside sales industry, from building high performing sales organizations to the strategic development of outsourcing and channel partnerships. Larry's diverse professional background includes inside sales leadership positions with high tech manufacturers and integrators, Silicon Graphics and Unisys. He's held executive leadership roles with the outsourcers Sutherland Group and Performark. Additionally, Larry was a managing partner with strategic planning experts, Hines Consulting; he has application development and sales experience with Custom Solutions, and was a front line sales manager with Channel Re-seller Roslin Computers. An exceptional team builder and motivator, Larry has developed a well-earned reputation for his operational expertise and ability to improve efficiency and productivity. He is a recognized authority in performance tracking and management, CRM tools and data management, and sales and marketing programs. Larry holds a Bachelor of Science degree in Management Information Systems from St. John Fisher College, Rochester, New York.


Ashley Gagliano

Executive Director, Global Sales and Services

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Joining the AA-ISP in 2010 as a rep, Ashley has worked her way up to be a key leader on the team, overseeing the Sales and Member Services team. She also plays a vital role in the growth, vision, and initiatives of the association. Over the last few years, she has taken on additional responsibilities including the strategic oversight of the Chapter program, Sponsorship Program and many of the Enterprise accounts. Ashley attended St. Catherine University where she received her Bachelor of Science degree in Healthcare Sales. When not working, Ashley enjoys spending time with her husband, and 2 children Sophia and Mason, hanging out at the lake or watching football.


Kameron Hobbs

Sr. Director, Marketing & Operations

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Kameron Hobbs, Director of Marketing joined the AA-ISP team in 2014. Her responsibilities include marketing to the Inside Sales community through a variety of outlets including email, social media, relevant content, public relations, and by maintaining the AA-ISP website. Kameron plays a role in the strategic vision of the association’s growth initiatives and works closely with the whole AA-ISP team to align sales and marketing activities. Kameron attended Mt. Mercy University where she received her Bachelor of Business Administration in Human Resource Management and Business. Residing in Cedar Rapids, Iowa with her husband and four kids, Kameron stays busy cheering on her kids at sporting events, and enjoying time outdoors.


Jen Gergen

Director of Operations

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Jen is enthusiastically devoted to advancing the Inside Sales industry and all the opportunities it can offer! As Director of Operations, she is dedicated to supporting and growing the association by joining forces and collaborating with AA-ISP members, sponsors, and executive staff. She is particularly focused on the constant review and evolution of internal processes and procedures to optimize the efficiency of the organization. It is her strong belief that authentic communication is the key to progress.

Jen is based in Brooklyn NYC and actively participates in the local art and music community, eternally grateful for a remote position that allows her the opportunity to travel extensively.

Life before AA-ISP was a truly colorful adventure, and Jen incorporates her unique talents and skills in all aspects of her position.


Richard Conde

Chief Researcher

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Dr. Richard Conde is an Associate Professor at the University of Houston-Downtown teaching a myriad of sales seminars for MBA students. As the lone full-time academic inside sales researcher, Richard is considered an expert on inside sales performance, leadership, and operations. Known as the Inside Sales Geek, Richard has provided consulting services to a number of companies who want to maximize their operations, while at the same time improve employee satisfaction. Prior to becoming an academic, Richard led mid to large inside sales operations of up to 400 inside sales agents and leaders. During his tenure as a sales executive, Richard was recognized for increasing sales revenue from ~$65 million to >$100 million in 3 years with fewer inside sales agents and decreasing, annual inside sales agent turnover from mid 60% to 28%, while improving employee satisfaction from 3.6 to 4.6 based on the Gallup Survey. 

As the Chief Researcher for the AA-ISP, Richard has provided insights on the conflict of inside sales agent’s job duties, the importance of initial and continuous training, and the limited influence of pay for performance on agent retention. Richard’s consulting expertise include:

  • Leadership and Executive Development
  • Recruiting and Hiring Options
  • Lead Generation
  • Culture Transformation
  • Process Enhancements
  • Updated Compensation Model

Recently, Richard has been sought out to provide quantitative analysis to determine if potential vendors can actually deliver what they promise. Through the use of complex statistical models, Richard is able to isolate performance claims and control for a number of variables.

As a speaker, Richard has presented on a number of sales and leadership topics to up to 3,000 participants, including: Relationship Building as Leadership Excellence, Leadership Branding Strategy, Leadership Challenges for Diverse Leaders, Corporate Capital and Being the Whole You at the Workplace. In addition, Richard facilitated “Appreciating Differences” training to over 2,000 employees.


Joël Le Bon

Chief Academic Researcher & Higher Education Representative

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Joël Le Bon is a Marketing & Sales Professor at Johns Hopkins University Carey Business School and serves as Faculty Director for Leadership in Digital Marketing & Sales Transformation.

He is the Chief Academic Researcher & Higher Education Representative for the AA-ISP American Association of Inside Sales Professionals and serves on the Board of Advisors of the Sales Enablement Society. He was on the faculty at the University of Houston Bauer College of Business where he served as Director of Executive Education, and Director of Professional Development for the Stephen Stagner Sales Excellence Institute, and at ESSEC Business School in Singapore and France where he served as Department Head.

Before becoming a professor, he was a Strategic Account Manager for Xerox, and had sales and sales management roles in the media industry where he won several all-time awards. As a professor, he has earned 23 international research, teaching awards and distinctions, and is the first sales educator to have received all the teaching awards from the major academic marketing associations. His research has been published by leading academic journals, and he is the author of two books on key account management & technology, and competitive intelligence & the sales force.

He holds a BA in Management Science, a MSc in Marketing and Strategy, and a PhD in Marketing from Paris Dauphine University, was a Postdoctoral Scholar at PennState University Institute for the Study of Business Markets, and is an alumnus of the Kellogg ITP program of Northwestern University.

He has worked and lived in Europe, Asia and the United States, and was born in the island of Mauritius (Indian Ocean).