AA-ISP Knowledge Center

Inside/Digital Sales Webinars, Research, Best Practices, and Expert Q&A for Sales Leaders & Reps

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59:19

AA-ISP Training Tuesday: Acquiring New Prospects vs. Expanding Existing Customers

Over half of companies use the same approach for every marketing and sales conversation. They stake their strategy on one-size-fits-all messages and tactics for both customer acquisition and customer expansion. But these companies are unwittingly putting their revenue in jeopardy. Behavioral studies...

Published: Feb 14th, 2023

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44:13

AA-ISP Workshop: Building a Strong BDR Team

Whether you're looking to generate new leads or qualifying the leads that have already found you, having a top-notch BDR/SDR function is critical to the overall success of your organization. But what are the key factors to building and maintaining this team?  During this workshop replay, Ernest...

Published: Dec 14th, 2022

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1:00:52

AA-ISP Executive Briefing: The Recipe for an Exceptional Sales Rep

Are you still relying on 20% of your sales reps to meet 80% of your quota? Do you ever wish you could get more of your mid-low performing reps up to rockstar status? With a downturn in the economy, sales leaders are being asked to do more with less. And while there is both an art and science to sell...

Published: Sep 20th, 2022

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40:44

AA-ISP Silicon Valley Chapter: Winning - Power Hour of Messaging

In this virtual Silicon Valley Chapter Meeting replay, Ashleigh Early of Winning by Design and The Other Side of Sales will be hosting a workshop for Individual Contributors (BDRs, SDRs, and AEs). Participants will learn: How to tailor messaging in light of an economic downturn to get ahe...

Published: Sep 15th, 2022

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1:05:18

AA-ISP Training Tuesday: Skip the 20-Questions Game and Win the Sale

Your buyers don't want to play the 20-questions game. It irritates them, and it's a selfish ploy for sellers—not to mention ineffective. In this Training Tuesday replay, you'll learn to use Unconsidered Needs and a technique called DIQ (Data - Insight - Question) to create the energy and provo...

Published: Sep 13th, 2022

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59:32

AA-ISP Idea Exchange Webinar: Tactical Sales Coaching through Each Stage of the Funnel

As businesses look to the second half of 2022, there has been a major emphasis placed on maximizing the effectiveness of each member of the sales team. From BDRs to AEs and Enterprise Sales Execs, how do you coach to improve conversions and ultimately sales? In this replay, top sales leaders talk ab...

Published: Aug 9th, 2022

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49:32

AA-ISP Workshop: How to Bring the Human Touch Back to Digital Selling

How skilled are your sales reps at connecting- truly connecting on a human level- with customers? Here are some telling statistics. Polling at the most recent AA-ISP Leadership Summit indicated that the three biggest sales team challenges included: sales teams feeling overwhelmed by too many techn...

Published: May 17th, 2022

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Leadership Summit 2022 - A Compendium of Ideas & Insights

If you were in Chicago for the AA-ISP Leadership Summit, you heard about brand-new research, listened to fascinating insights, and participated in great conversations. Now, in this e-book, you’ll have those event highlights on hand. And if you missed it? Good news—this new e-book is just...

Published: May 13th, 2022

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1:00:28

AA-ISP Idea Exchange: Strategies to Motivate & Move Middle Performers

Oftentimes, middle-of-the-road sales performers are overlooked when leaders are building their training and development strategies. This Idea Exchange replay will cover ways you can move the middle by further nurturing and developing this group. Panelists discussed questions including: How to deter...

Published: May 12th, 2022

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2022 State of Sales Readiness Benchmark Report

Preparing reps to sell is no easy feat. Average rep ramp time is up. Quota attainment is down. Organizations struggle to retain their best sellers. New competitors abound. Markets change rapidly. And those are just a few challenges. On a quest to understand how winning teams ensure reps are always r...

Published: Apr 5th, 2022

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53:31

AA-ISP Case Study: A Look at Microsoft's Digital Transformation

B2B sales organizations are at a generational inflection point, facing a sea of fundamental changes in the B2B buying/selling experience.  The turbo-charged shift to digital selling has big implications.   Research shows us that: 75% of customers prefer digital buying 80% of customers exp...

Published: Jan 25th, 2022

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57:52

AA-ISP Dallas Chapter: Understanding Gen Z in the Workplace

In this replay Dr. Dover talks about how to attract, hire, retain, and manage our Gen Z counterparts in the workplace so that we can gain perspective on what motivates and drives this generation. 

Published: Jan 20th, 2022

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1-800-604-7085 x 130
American Association of
Inside Sales Professionals
18124 Wedge Pkwy #2047
Reno, NV 89511