Getting Started with ABM - Content Strategy

February 6th, 2018 at 5:00pm - 7:00pm PST/PDT

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February 6th, 2018

5:00pm - 7:00pm PST/PDT

Vacasa, 926 NW 13th Ave Portland, OR 97209 (View Map)


Creating a successful ABM program can be a challenge, especially with limited resources. Sales and Marketing leaders are invited to join ABM leaders and practitioners to discuss content strategy for improving productivity and increasing revenue.

During this panel session, we'll introduce the four key phases of ABM: account selection, orchestration planning, execution, and measurement.

Featured Panelists: 

  • Katie Bullard, Chief Growth Officer, DiscoverOrg
  • Eric Wittlake, Senior Analyst, Marketing Practice, TOPO
  • Troy O’Bryan, VP of Strategic Growth, Bonfire Marketing Company

During the breakout sessions, we’ll tackle key elements to develop buyer focused content for ABM campaigns. Facilitators will lead the following table talks:

  • Buyer's Hypothesis
  • Content Strategy
  • Sales Development
  • Metrics Alignment

Breakout sessions be hands on with time for attendees to report back on session findings. Report backs will be oriented on key findings to use in your organization.

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