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AA-ISP Portland Chapter : Getting Started with Account Based Marketing

February 6th, 2018 at 5:00pm - 7:00pm PST/PDT

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February 6th, 2018

5:00pm - 7:00pm PST/PDT

Vacasa, 926 NW 13th Ave Portland, OR 97209 (View Map)


Creating a successful ABM program can be a challenge, especially with limited resources. 

During this panel / breakout session, you'll consider the four key phases of ABM: account selection, orchestration planning, execution, and measurement.

Featured Panelists: 

  • Katie Bullard, Chief Growth Officer, DiscoverOrg
  • Eric Wittlake, Senior Analyst, Marketing Practice, TOPO

Breakout sessions to feature "case study" exercise and report backs moderated by featured panelists. 

Hosted by Vacasa

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