AA-ISP Philadelphia Chapter: The Collaboration of Sales and Marketing Through the Client Lifecycle

December 5th, 2019 6:00pm - 8:30pm EST/EDT

InstaMed Offices - 1880 JFK Boulevard, 9th Floor, Philadelphia (View Map)

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Join us for our Holiday Networking Meeting, featuring one of last year's most popular topics - the synergy between sales and marketing!

We have created a panel of professionals to address the challenging conversation on the Collaboration of Sales and Marketing through the Client Lifecycle.

Let's face it:  The lines between Marketing and Sales have increasingly blurred in the digital age and in the era of Big Data.  Communication between Sales and Marketing is stronger, and these two groups often share common quantifiable goals.  In the end, there is one client funnel and both Marketing and Sales contribute to it.

Still, there are so many ways our alliance can improve. Our panel will talk about best practices, common mistakes/misunderstandings and how to avoid them.  They'll share success stories and lessons learned.

Whether you are a Senior Sales Executive or a Frontline Sales Person, whether you are in Marketing Strategy or you implement programs for client engagment and retention, you will gain insights from our panel. 


  • Judy Arnold, Founder and Chief Consultant of JCAdvantage
  • Cassandra Bailey, CEO of Slice Communications
  • Kim Landry, Vice President, Impact at BTC Marketing
  • Ed Seiders, Director of Business Development at 20/20 Visual Media


  • Brandon Steiger, President, 2120 Creative 

Our event will begin at 6 PM so that there is ample time for networking and holiday cheer!  Sandwiches and snacks, with bottled water, wine and beer will be served.

Program starts promptly at 6:45.

Our meetings are highly interactive and rely on our audience to provide input, insights, challenges and questions.

 Sponsored by: 

  • ANA Business Marketing
  • VSA, Inc. 




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