December 13th, 2022

11:00am - 12:00pm EST/EDT

Business communicators have many choices for presenting their messages to buyers.

Slides are a prevalent means of communicating sales messages but whiteboarding is a strong technique too, even in virtual settings. Is one method more effective than the other?

In addition to considering which modality is more effective, your buyers also have choices when attending your virtual presentations: they can watch passively or engage in activities that potentially impact their cognition and emotion even more.

In this webcast with Dr. Carmen Simon, cognitive neuroscientist and Chief Science Officer at Corporate Visions and B2B DecisionLabs, you’ll discover the optimal combination of presentation techniques that will serve your sellers and buyers best.

Specifically, you’ll learn what happens in your buyer’s brain when they:

• Watch PowerPoint vs. whiteboard sales presentations.
  
  
• Passively watch a PowerPoint presentation vs. taking notes.
  
  
• Passively watch a whiteboard presentation vs. adding interaction.

Find out what persuades buyers in virtual meetings, along with some of the hottest neuroscience trends that impact people’s attention, memory, and motivation to act.