Selling Skills for the B2C Professional Salesperson
The CCSB® course is designed to improve the skills and overall performance of anyone selling
directly to consumers or small businesses. Coursework provides sales and communication skills,
use of emotional intelligence to understand a buyer’s temperament, and ongoing mentoring.
2
7MTF Emotional Temperament Training
As a Sales Representative, you are measured on your ability to make a successful and
positive emotional connection with a prospect. AA-ISP's training gives you
the tools, strategies, tactics and practice scenarios that prepare you for positive rapport
building and a successful sales call outcome.
3
Professionalism and Performance
As a CCSB® recipient, you will know how to communicate effectively to consumers and small
business owners resulting in greater conversion rates and sales. Holding the CCSB®
Certification places you at the very top of your sales profession, and attests to the
successful mastery of the required skills and competencies.