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AA-ISP Training Tuesday: 5 Steps to Build a Winning KPI System for SDRs

March 13th, 2018 at 1:00pm - 1:30pm EST/EDT

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March 13th, 2018

1:00pm - 1:30pm EST/EDT

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Who should attend: 

Any Sales Leader dependent upon or responsible for the results of an SDR team:

CROs, Sales Development Leaders, Business Development Leaders, Inside Sales Leaders, Account Executive Leaders, VPs of Sales, Directors of Sales, Managers of Sales etc. 

Key Takeaways:

  • How to align SDR and AE incentives to maximize the Demand Generation Funnel
  • How to boost influenced revenue through a KPI system for SDRs
  • How to build a KPI system that accurately measures the effectiveness of an SDR
  • Examples of Winning KPI Systems for Inbound, Outbound & Allbound SDRs

Topics Covered in This Session:

  • Factors SDRs can affect in their outreach for Inbound Leads (Demo & Non-Demo MQLs)
  • Factors SDRs can affect in their outreach for Outbound Leads
  • Behaviors you want to encourage when handling Inbound & Outbound MQLs 

Training Tuesday Host:

Larry Reeves, AA-ISP


Rebecca Holland,


Please click here to register - session will be conducted via Zoom.  Can't join live?  No problem, register anyway to receive the playback information!

During the scheduled presentation, if you are experiencing any trouble connecting or accessing the session, please Click here to contact Zoom Support or visit and a technician will be available to assist you momentarily. 

Feel free to contact us with any questions and to share your thoughts at or call 1-800-604-7085 ext 130.

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